This is a guest post by Ramon Bez. Ramon is the Content Marketing Manager at Compass, a partner of Bold Commerce. If you're interested in learning about our Bold Partner Program, you can find more details here.
If you attend one of Amazon’s corporate meetings, you’re likely to find one seat empty at the conference table. Jeff Bezos, the company’s CEO, informs attendees that they should imagine that the empty chair is occupied by the customer: the most important person in the room.
One of the oldest sales tricks in the book is the classic upsell; a customer chooses an item to purchase, and the salesperson recommends an additional item (like a protection plan or extra batteries) to go along with it.
This strategy can work wonders for a store's bottom line, especially when they have immediate communication with the customer (like when they get to the cash register). But how can it be done online, where that personal interaction is difficult to replicate?
In this post, we'll show you how to do that, plus how to set up a high-converting upsell offer in less than 10 minutes.