It's almost November, which means Black Friday is the next big ecommerce event to look forward to. If you're smart, you'll plan for the Christmas season as well so that you can carry the momentum of you BFCM sales into holiday shopping.
Today we want to talk about a tactic many ecommerce store owners use to get customers to spend a little more. It's called a free gift with purchase promotion. The customer makes a purchase or spends a certain amount, they get a free gift. It's that simple!
But what makes a great gift? There are many factors to consider when picking a giveaway that will motivate customers to spend a little more.